We manage change. Change in perception, business direction, valuation, reputation, brand awareness … very little stands still in the world of business and we constantly partner our clients, anticipating and advising both on how best to handle change and also how to leverage our clients' profiles to their business advantage.
We are often asked what makes us different.
College Group has built five core practice areas to provide specialist insight and skills, that when combined, provide clients with a uniquely powerful resource.
Our complementary practices support our clients in dealing with their principal stakeholders:
the media and the international business media specifically
investors both institutional and retail - the global sell side analyst community
governments, policy formers and regulators, and single-issue groups
customers and the supply chain
An increasing number of our clients, whilst having initially appointed a single practice area, are now seeing the benefits of working across more than one. Add to these best in class practices a truly international approach coupled with industry- sector-facing teams, and perhaps it's understandable why we like to be asked why we are different.
We have assembled our group of complementary practices to support our clients in their dealings with their principal stakeholders in business : the people who invest in companies, the media who write about them, the analysts who form opinion on valuations, the politicians and regulators responsible for the rules of the game, and their employees.
Setting the direction on business strategy is the insight provided by our strategic research company. Maintaining clarity and consistency of message is our award winning creative reporting and brand business who have embraced social media as a core skill.
Our main practices are:
Financial and Corporate Communcations
Capital markets, inc M&A and IPOs
Financial PR and IR
Brand building PR
Risk, issues and crisis management
Government and regulatory affairs
Local stakeholder consultation and engagement
Branding, design, reporting and digital
including social media
Our Financial and Corporate Communications practice has been structured along industry sector lines for over a decade.
These specialist teams follow their industries on a global basis and bring to clients a fluency in the issues and trends that are driving sector dynamics.
As a result of this long-established sector approach, our teams have built strong relationships with the investing institutions, analysts and business media who also specialise. These relationships are a powerful benefit to our clients.
Our main sector teams cover :
Industrials Retail & Luxury Brands
Leisure & Consumer
Technology, Media & Telecoms
Natural Resources, Energy & Renewables
Food and Drink
Fast Growth Economies
Risk, Issues & Crisis Management